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Itasca,
Illinois (August 25, 2005) – Associated Risk Managers
(ARM), the nation’s leading affinity group for independent
insurance agencies, has released a revamped set of corporate
identity materials. The new image catches up with
ARM’s near-national presence and expanded activity
set. ARM’s 300 agency members in 27 states
handle over $7.5 billion in premiums.
Now identified by a vibrant blue and orange logo / color
scheme, ARM positions members to be “Strong as One. Powerful
as Many”. Updated letterhead, presentation templates
and brochures complement a completely re-tooled web presence
at www.armiweb.com.
This overhaul finishes the foundation for an active communications
initiative targeting member employees and the larger insurance
community. Members will receive regular updates on
ARM programs – through e-newsletters and focus group
conference calls. Externally, ARM’s message is now
more transparent to prospective members and potential vendors.
ARM nationally is a federation of
the various regional ARM groups, which each have their
own meetings, programs and goals. ARM members share marketing. |
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information,
management ideas and collaborate to generate opportunities.
Recent membership enhancements include ARM’s
premium finance company (ARM FICO) and special licensing
with the AgentSecure quoting system.
Through ARM Partners, ARM’s unique arrangement
with A. J. Gallagher & Co., ARM members also have preferential
access to many of the markets, programs and resources of
the world’s fourth largest insurance broker.
Insurance industry vendors interested in accessing ARM’s
production force may contact Larry McSpadden, chair of
ARM’s Marketing Committee at (574) 267-3148 (or e-mail
lmcspadden@bmins.com).
Agency inquiries regarding membership in ARM may be directed
to Scott Spangler at ARM Partners (630) 285-4324 (scott_spangler@rpsvcs.com).
For more information on the branding / image development
process, contact Robyn Konlon at Konlon & Associates,
Inc. (847) 795-9024 (robyn@konlon.com). |
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