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As
ARM's new branding campaign shifts into full throttle,
marketing efforts have been broad reaching. The following
outlines most recent activities:
Consistent Communication
ARM has been diligent in reporting the organization's progress
to members, media, and related organizations. Monthly press
releases have been distributed to the marketplace and posted
on the ARM website promoting the following:
ARM Conference (April)
Post Conference (May)
New ARM Executive Team (June)
ARM Growth (August)
Watch for Upcoming Releases Outlining ARM's Growing Industry
Influence and 2007 Plans
Proactive Marketing Management Activities are ongoing to
maintain and update ARM's website and sales collateral.
Three newsletters have been completed to
date (including this Fall issue).
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Member
Contact
In late March, a global e-mail solicited ARM members to submit their "success
stories," which will be used for publicity and upcoming newsletters. If
you have a story to tell, e-mail Robyn Konlon at robyn@konlon.com. The contact
list is now updated bi-monthly. Individual member contact and follow-up by state
begins in November.
Company Co-op Dollars
As ARM members realize the benefits of coordinating efforts, the search for company
co-op dollars is ongoing.
Individual Projects
Konlon & Associates, Inc. is available to individual insurance agents for
custom marketing and sales promotion. Konlon recently overhauled the logo and
letterhead system for Lowry-Dunham, Case & Vivien in Louisiana. Universal
Insurance Agency of Oklahoma City also has enlisted Konlon & Associates
in a complete re-branding effort. The project is scheduled for launch beginning
in 2007.
For more information and details about ARM marketing, or to explore opportunities
for enhancing your individual organization's efforts, contact Robyn Konlon
at 847.795.9024 or e-mail robyn@konlon.com.
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